TCS NEW YORK CITY
MARATHON 2023

LIVE CONTENT CAPTURE FOR ALL NEW BALANCE SPONSORED TCS NEW YORK CITY MARATHON EVENTS

PRODUCTION — POST PRODUCTION — ACTIVATION
‍

2023

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

SEC — 01

NYC MARATHON

NEW BALANCE SPONSORED THE 2023 TCS NEW YORK CITY MARATHON ENCOURAGING RUNNERS FROM ACROSS THE WORLD TO 'RUN YOUR WAY.'

OVERVIEW

X.Wave teamed up with New Balance to capture their TCS New York City Marathon events celebrating the "Run Your Way" campaign. The mantra focuses on challenging stereotypes and welcoming runners at all levels.

We captured photo and video from all New Balance sponsored events during marathon weekend, as well as provided live content for press releases and social feeds.

SEC — 02

NYC MARATHON

KICKOFF PARTY

The brand invited Marlon "Chio" Vera, Tommie Runz, Jess Movold, Harry Hudson and Greydy Diaz to share their experiences with the brand and what "Run Your Way" means to them.

The night also featured a performance by Action Bronson. The artist says "every single aspect of life has changed" since beginning his fitness journey with the brand. Bronson's full exclusive interview is available on People.

READ FULL ARTICLE

SEC — 02

NYC MARATHON

EVENTS

In celebration of Run Your Way, the brand hosted a variety of events throughout the weekend.

TCS New York City Marathon Exposition
Run Your Way Kickoff Party
Ali on the Run LIVE
The Last 10 with Fleet Feet
Gabby Thomas Meet and Greet
New Balance Running Team Panel
New Balance Shakeout Run
Fortune Interview with CEO Joe Preston
Post Race Activation

SEC — 03

NYC MARATHON

MILE 24

As the TCS New York City Marathon marquee sponsor, New Balance hosted the Mile 24 Cheer Zone on race day. As the runners approached their final two miles, they were encouraged by crowds of New Yorkers.

SEC — 04

NYC MARATHON

RECAP

Our team was capturing content live at every event, all weekend long. All imagery and videos assets were distributed for press, social and internal communication uses.
‍
As the marathon's marquee sponsor, New Balance hosted an event filled weekend bringing together runners from around the world.

SEC — 05

NC MARATHON

SCOPE OF WORK

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

PRODUCTION

Project Management
Photography
Video

POST PRODUCTION

Photo Retouching
Video Editing

ACTIVATION

Live Content Capture

AMAZON FRESH

ELADIO CARRIÓN

TCS NEW YORK CITY
MARATHON 2023

Brand

Follow

IRL

TCS NEW YORK CITYMARATHON 2023

Brand

Follow

IRL

TCS NEW YORK CITY
MARATHON 2023