AMAZON FRESH
TASTE TRUCK

DESIGN OF AMAZON FRESH TASTE TRUCK MOBILE TOUR

CREATIVE
‍

2022 — 2024

SEC — 01

AMAZON FRESH TASTE TRUCK

AMAZON FRESH TASTE TRUCK HITS THE ROAD FOR THE BRAND'S NATIONAL MOBILE SAMPLING TOUR

OVERVIEW

We partnered with Amazon and our sister experiential agency to create an immersive and engaging mobile experience to strengthen the Amazon Fresh brand. We were tasked with bringing a taste of the Amazon grocery concept to people across the country.

SEC — 02

AMAZON FRESH TASTE TRUCK

3D RENDERINGS

Initials renderings included a 3 vehicle fleet - one large truck for mass sampling and two trikes for on-the-go sampling at each destination.

Instead of a traditional box truck, the walk-up truck design matched the modern aesthetic of the brand.

SEC — 03

AMAZON FRESH TASTE TRUCK

CONCEPTUAL RENDERINGS

Seamlessly integrating into the Amazon work flow, our team transitioned from 3D renderings to 2D conceptual renderings due to budgeting and time constraints.

Our team created mock brands in order to illustrate the full Amazon Fresh Taste Truck mockups for Amazon's sell-in presentations to partners.

SEC — 04

AMAZON FRESH TASTE TRUCK

DESIGN

Inspired by Amazon Fresh brick and mortar stores, the truck features a paneled exterior with customizable shelving and signage reflective of the store interiors.

The 'Now Serving' signage on the truck is modeled after the brand's in-store aisle signs.

SEC — 05

AMAZON FRESH TASTE TRUCK

LOGO

One of the most important elements that we needed to address was the design of a suitable logo for the Taste Truck.

Adhering to Amazon's stringent brand guidelines, we were able to create something that felt completely on-brand and instantly recognizable, but with a sense of excitement built in.

SEC — 06

AMAZON FRESH TASTE TRUCK

ACTIVATION

Headed up by our partner agency, Newbridge Marketing Group, the Amazon Fresh Taste Truck is still in action today, bringing surprise and delight experiences to people across the country.