Introduced new face of brand, Eladio Carrión, in New Balance’s exclusive collaboration for Shoe Palace and DTLR.

Eladio is a Latin Grammy nominated rapper and singer-songwriter. He is changing the game of Latin rap with his creative versatility. An innovator who seamlessly fuses his diverse influences, from reggaeton to trap music, Eladio Carrión's undeniable talent has made him a crossover star within and beyond the world of modern Latin music.

This athlete turned musician is renowned for his ability to inject relatable themes like love, loss, and redemption into insanely catchy songs. He is a rare emotive songwriter with pop appeal.

Eladio is a loyal New Balance fan and has been repping the brand on and off stage for years.

Encore.

An exclusive peek into the lives of performers away from center stage. The show is over, the pressure it off.

In the midst of his sold out international tour, we captured Eladio at home doing what he does best, making music.