LAUNCH OF NEW BALANCE 2002R EXCLUSIVE AT JD SPORTS
CREATIVE — PRODUCTION — POST PRODUCTION
2023
SEC — 01
JD 2002R
NEW BALANCE 2002R UNEARTHs AT JD SPORTS with two neutral colorways reminisicent of stone and wood
OVERVIEW
Produced product focused campaign for the exclusive New Balance 2002R at JD Sports. Aligning with the collection's tonal colorways, we drew inspiration from natural elements to create vignettes from sand, stone and wood.
SEC — 02
JD 2002R
SET DESIGN
Using stone, wood and sand, we leaned into the natural tones found in the sneakers.
SEC — 03
JD 2002R
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction Concept Development Brand Strategy Brand Positioning
