Spring 574

SS23 NEW BALANCE 574
CREATIVE — PRODUCTION — POST PRODUCTION
2023
SEC — 01
SPRING 574
NEW BALANCE SS23 574 COLLECTION DRAWS ON BRIGHT COLORS AND 70'S NOSTALGIA
OVERVIEW
New Balance came to us to support upcoming Foot Locker 574 exclusives. Set to release in spring, we created content that was warm and full of energy with bright and bold colors to complement the sneakers’ ambitious colorways.
SEC — 02
SPRING 574
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction
Concept Development
Brand Strategy
Brand Positioning
PRODUCTION
Project Management
Photography
Set Design
Casting
Styling
POST PRODUCTION
Photo Retouching
RETRO 650
JD 2002R