NEW BALANCE SS23 574 COLLECTION DRAWS ON BRIGHT COLORS AND 70'S NOSTALGIA
OVERVIEW
New Balance came to us to support upcoming Foot Locker 574 exclusives. Set to release in spring, we created content that was warm and full of energy with bright and bold colors to complement the sneakers’ ambitious colorways.
SEC — 02
SPRING 574
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction Concept Development Brand Strategy Brand Positioning
PRODUCTION
Project Management Photography Set Design Casting Styling
