FRANCISCO LINDOR

NEW BALANCE FACE OF BRAND FRANCSICO LINDOR FOR DICK'S SPORTING GOODS
CREATIVE — PRODUCTION — POST PRODUCTION
2022
SEC — 01
FRANCISCO LINDOR
NEW BALANCE FACE OF BRAND FRANCISCO LINDOR ELEVATES HIS OFF-FIELD STYLE WITH THE 327
OVERVIEW
We partnered up with New Balance and DSG to portray Francisco Lindor as he’s rarely seen: through an elevated lifestyle lens and not simply an athletic one.

Through the stadium setting and elevated street wear styling, we were able to pay homage to Lindor’s professional side while starting to shift that focus ever so slightly to Francisco Lindor the man. The result is a look at a charming, talented, and powerful, yet relatable man.
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FRANCISCO LINDOR
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction
Concept Development
Brand Strategy
Brand Positioning
PRODUCTION
Project Management
Photography
Set Design
POST PRODUCTION
Photo Retouching
JD 2002R
GREY DAY 2022