THE RC SHORT

THE FUTURE OF NEW BALANCE RUNNING APPAREL HAS ARRIVED
CREATIVE — POST PRODUCTION
2023
SEC — 01
THE RC SHORT
NEW BALANCE INTRODUCES A NEW ERA OF RUNNING SHORT ESSENTIALS WITH THEIR MOST INNOVATIVE RUNNING SHORT YET, THE RC SHORT.
OVERVIEW
New Balance turned to us to help raise internal awareness and facilitate brand partner buy-in for their new line of athletic shorts.

We created a catalog style presentation complete with backstory and feature highlights designed to drive excitement in a heavily saturated market.
SEC — 02
THE RC SHORT
SCOPE OF WORK
Designed the sell-in catalog for New Balance's most innovative running short yet.
CREATIVE
Brand Positioning
Brand Strategy
Copywriting
Print Design
POST PRODUCTION
Photo Retouching
Graphic Design
INTERNAL COMMS
Presentation Design
JEREMY PEÑA
1906R ARCTIC