EXCLUSIVE NEW BALANCE 1906R ARCTIC LAUNCH AT FOOT LOCKER
CREATIVE — PRODUCTION — POST PRODUCTION
2024
SEC — 01
1906R ARCTIC
NEW BALANCE LAUNCHES THEIR EXCLUSIVE 1906R AT FOOT LOCKER WITH AN ICEY TWIST
OVERVIEW
Product first social content for the exclusive New Balance 1906R launch at Foot Locker. To convey the sense of impending change and transition that always accompanies Spring, the ice melts away revealing the exclusive collaboration between the two brands.
SEC — 02
1906R ARCTIC
SET DESIGN
Inspired by the changing seasons, our set centers around large blocks of ice. The sneakers, frozen inside, are waiting to be unleashed.
SEC — 03
1906R ARCTIC
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction Concept Development Brand Strategy Brand Positioning
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