For the global launch of Klutch Athletics, we teamed up with New Balance to designed custom in-store displays for five of their North American retail partners: Foot Locker, JD Sports, Dick's Sporting Goods, DTLR and Snipes.

Our team fabricated and installed the custom displays in two key account locations: Foot Locker DFW and JD Sports Chicago.

From conceptual renderings to final install, we worked alongside the New Balance and Klutch Athletics teams to ensure the displays aligned with their vision for both brands.

Klutch came to us to help activate their brand launch in key retail locations. We started by creating in-store displays custom fitted to live within the ecosystems of key retail partners. We based our vision on Rich Paul’s vision for the brand, creating scenes reminiscent of the upscale locker rooms in professional sports that showcase the understated brand offerings perfectly and draw a clear throughline to the brand’s athletic history.

From ideation to final install, Klutch Athletics trusted us with the process from beginning to end. Our team produced comprehensive renderings, oversaw the entire fabrication and installation process, as well as capturing content on site for internal recaps.