L.L.Bean has created a winter legend around their Maine flagship location, putting on some of the most engaging and on-brand holiday celebrations anywhere. That all changed when COVID-19 hit, forcing them to suspend a beloved tradition.

They turned to us to help digitize their annual “Northern Lights” celebration to keep the program alive until social distancing was no longer necessary.

We created immersive AR filters and Instagram gif stickers to commemorate the season.

Created a range of custom Instagram gif stickers for L.L.Bean's Northern Light festival featuring some of their iconic products —including the Bean Boot, Wicked Good Moccasins and their Backyard Animal Fire Pit.