9060 Exclusive

FEMALE LED LUANCH CAMPAIGN FOR THE NEW BALANCE 9060 EXCLUSIVELY AT SHOE PALACE AND DTLR

CREATIVE — PRODUCTION — POST PRODUCTION
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2023

SEC — 01

9060 EXCLUSIVE

NEW BALANCE LAUNCHES EXCLUSIVE 9060 COLLECTION AT SHOE PALace and dtlr

OVERVIEW

Female focused launch campaign for two exclusive New Balance 9060 color ways at Shoe Palace and DTLR.

SEC — 02

9060 EXCLUSIVE

SCOPE OF WORK

X.Wave was responsible for the entire process, from creative ideation, to production / post-production, and delivery of final assets.

CREATIVE

Creative Direction
Concept Development
Brand Strategy
Brand Positioning

PRODUCTION

Project Management
Photography
Casting
Styling
Set Design
Location Scouting

POST PRODUCTION

Photo Retouching

NEW BALANCE CT302

THE ORIGINAL 550

Brand